Social media

Social media has many benefits, but the greatest benefit is low cost. In a fragile economy where everybody is stretching, social media allows you to be more creative with your marketing budget.  
Quality content is becoming more important than ever before for publishers and marketers alike. To be truly effective, content will need to be useful and interesting to the user, as well as easy to distribute through social networking services. Users will want content that they can shape and engage with – the days of static content are coming to an end. There are great opportunities to get your website visitors and customers to help you spread your content around. Social media sites are interactive, making it a more unique and personal way to target your demographic outside of traditional marketing techniques and search engine listings.

Facebook Website Integration


You have probably heard of Facebook and you might even have a profile on Facebook, but have you considered using Facebook to attract more visitors to your business website, increase your public profile, create a relationship with your current and future clients and to increase revenue?
With over 400 million active users (and growing) from all over the world on Facebook, imagine the reach your business profile could have?

Branding: Facebook is great for enforcing your brand and instilling it into people’s minds. Creating a brand allows you to be more recognisable in the heavily occupied business world so it is important to be able to stand out.

Customer engagement: Entice, engage and invite customers to your business with a variety of marketing initiatives—promotions, competitions, events, sales, special offers—which can all be advertised on your Facebook page.

Drive web traffic: By including a link to your website on your Facebook page you are encouraging fans, friends or interested parties to visit your website, therefore increasing your web traffic—remember the more people to your website the better.

Reputation management:
Having a Facebook account not only allows you to “speak directly” to your customers but it also allows you to see what they think of you, your business and may offer suggestions for improvement.

Acquisition of new customers: Find consumers who you may never have had contact with previously. Facebook has the ability to open up a new world of customers to you

Access to social networking: In today’s world if you’re not ‘on-line’ then you’re seriously lacking the cool factor. Most people, when they want information, head straight for the internet. And with the increasing popularity of Facebook people now head straight to Facebook if they want to know more about a person or business. You never know who is using Facebook and with the boom in social marketing your networking possibilities are endless.

Brand awareness: Do you know how your customers and clients view your business? Do you know if they have any thoughts for improving your business? Brand awareness is a vital element of marketing and is used to measure your client’s knowledge of your business. Tell people more about your business by using the socially acceptable Facebook. It is easy to use and people will like reading about your business and your brand and how it came to be.

Customer feedback: Facebook is a comfortable and user friendly platform that people are happy to use which is why it is a great way to get customer feedback on elements of your business. Use your wall to ask questions and see what responses you get. It also gives you the opportunity to speak directly to customers and clients about any of their comments.

Solid user focused company: Although Facebook has only been around since 2004 its growth in popularity is unlike anything before it. From having 1 million users in December 2004 to today having over 400 million users is phenomenal and something that your business should be a part of.

Let your business partners know they’re special: Showing your business partners that they’re special to you will benefit your business in a multitude of ways. You can do this with regular updates on new products and services; Special offers for your Facebook friends; Running competitions for your Facebook Friends; and creating a conversation where people feel comfortable to contribute. These will all let them know you are aware of them and appreciate their support.

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