Definition: The effective use of systems, media and words to convey ideas or information to the correct target market.

The following media can be used to different effect:

| Print media | communications delivered via paper
| Electronic media | communications delivered via electronic or electromechanical energy
| Multimedia | communications that incorporate multiple forms of information content and processing
| Published media | any media made available to the public
| Mass media | all means of mass communication
| Broadcast media | communications delivered over mass electronic communication networks

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