Website/Internet Marketing

Google Adwords

So what is Google Adwords and why should I consider using it?

Google has developed a system to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a “sponsored link”. The system is a “pay per click” system, this means you can dictate where your ad appears through bidding for a series of phrases, but you only pay the amount you have bid for if someone clicks on your ad as a result of a web search, i.e. pay per click!

Google AdWords Benefits:

  • Targeted reach Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
  • You attract customers People can simply click your ad to make a purchase or learn more about you.
  • Greater control You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
  • Measurable value There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.

Search Engine Optimisation

Rand for Rand, there is no greater marketing tool than search engine optimization for your Website. With our experience and in-depth analysis we will design a package best suited to your needs and ensuring that you’re Company succeeds in this competitive market.
Keyword Research is the most important factor, because it involves finding out exactly what people are searching for every day, and more importantly … what they’re not searching for.
Catgraphics will find the most suitable and relevant search phrases/keywords to optimise your ranking.

Facts about SEO’s

Fact 1: Google supplies search results to some of the largest Internet search firms. This means if you have #1 ranking on Google, you most likely will have a #1 ranking on Yahoo, AOL, Netscape, and Earthlink too!

Fact 2: Google is the most popular search engine in the world today. As of December 2002, Google indexes over 3 billion pages, has more than 150 million daily searches, and more than 60 million unique monthly visitors.

Why do some sites achieve a high search engine positioning and get plenty of traffic while others do not?

The sites that have high search engine positions in the major search engines, selected keywords that many people are searching for and placed those keywords in the body of their content correctly. This is what is known as search engine optimisation (SEO) or keyword optimisation, in short it is the process of making your web pages ‘search engine friendly’

There are many variables that affect rankings, including:
  • Keyword density
  • Link popularity
  • Keywords in the title
  • Keywords in the description tag
  • Keywords in the keywords tag
  • Keywords in the alt tags
  • Paying for ranks
  • Listing in online directories

Web pages are written in a format in which the text is ‘tagged’ with codes that the browser can read. These tags tell the browser how to display the page. Search engines also pick up on these tags and use the information supplied in these tags to index the site in their directories. The most important tags to focus on are:

The TITLE tag

The KEYWORD meta tag
Link Popularity

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