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Online solutions
View Image- Web development
- Web development is a broad term that incorporates all areas of developing a web site for the World Wide Web. This can include graphic web design, actual coding of pages, backend programming, and web server configuration...Read More
- Website hosting
- Our hosting solution – Our Data Centre is situated in Johannesburg. Access to the facility is restricted and strictly regulated by biometric access and 24/7 security guards. In addition, closed circuit cameras continuously monitor all crucial areas...Read More
- Internet marketing
- Google Adwords: So what is Google Adwords and why should I consider using it?
Google has developed a system to assist you in marketing your products or services in the Google Search Engine, and its affiliate sites, via the use of a placed text ad that appears when people search for phrases related to your offering, this appears as a "sponsored link"...Read More - Social media
- Social media has many benefits, but the greatest benefit is low cost. In a fragile economy where everybody is stretching, social media allows you to be more creative with your marketing budget.
Quality content is becoming more important than ever before for publishers and marketers alike...Read More - Website portfolio
- View our Website Portfolio... Click Here
- Value-added services
- The methods being used to reach out to and interact with customers are rapidly changing and so the marketing world. New media channels such as Twitter and Facebook are grabbing the marketing world by storm, even though traditional print media are still dominant. Interactive marketing opportunities beyond websites, including blogs, vlogs (video blogs), forums, e-mail campaigns, social networking, communities, podcasts, mobile marketing, and even virtual reality must be investigated as part of the marketing mix.....Read More
Design solutions
View Image- Graphic design
- Definition: The practice or profession of designing print or electronic forms of visual information, as for an advertisement, publication, website or any other vehicle... Click Here
- Advertising
- Definition: The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media and the business of designing and writing advertisements...Click Here
- Communications
- Definition: The effective use of systems, media and words to convey ideas or information to the correct target market... Click Here
- Public relations
- Definition: Public relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image. It is also about building relationships... Click Here
- Brand development
- Definition: Brand development is a systematic and iterative process for building and strengthening brands... Click Here
- Signage & display
- Definition: Signage is any kind of visual graphics created to display information to a particular audience. This is typically manifested in the form of finding information in places such as streets or inside/outside of buildings. Display: Merchandise arranged to catch the eye and attract attention, in order to promote sales. Displays are differentiated by their placement and type... Click Here
About us
View Image- Articles
- So you’re revamping your website. It can be a daunting task and difficult to know where to start ...Read More
- About Us
- As a professional through-the-line graphic design, advertising, communications and web development agency founded in 1989, Catgraphics offers a full and comprehensive range of services, with the ability to tailor its services to suit the specific communications, advertising, design or web needs of all clients both large and small...Read More
- Our culture
- Vision
To create a 'place' where unlimited creative resources can be cross-pollinated in order to broaden our clients' perceptions as to what they have to offer in productive, sustainable and cost-effective ways...Read More - Our experience
- Our exceptional mix of talents, skills and experience, provides an unusually wide range of professional services. We will handle part of the job or all of it – from concept, strategy and budgets to the finished end product...Read More
- Our operational practices & Policies
- Personal Supervision
As far as possible, the Managing Director of Catgraphics oversee every project. Senior key personnel will be appointed (full or part time) to handle specific elements of a project, depending on the need...Read More
Our policies1
Equal opportunities
Although Catgraphics is an SMMe, we create an environment of sustainable diversity and offer opportunities for advancement. We recognise that employees of all racial groups have a right to equal opportunity, and our Policy applies whenever we are recruiting, promoting, assessing performance, disciplining, or offering training or other opportunities for advancement...Read More - Our services
- Our services are grouped into the following sections:
| Glossary Link graphic design | Glossary Link advertising | communications | Glossary Link media | Glossary Link PR | Glossary Link brand development | website development |...Read More
Print solutions
View Image- Print solutions
- Definition: The act, art, or practice of impressing letters, characters, or figures on paper, cloth, or other material; the business of a printer, including typesetting and presswork, with their adjuncts; typography; also, the act of producing photographic print... Click Here
- Litho and digital printing
- The quality of digital printing is as good as litho print. The differences in the two types are basically defined by the following... Click Here
- Large format printing
- The digital large format and flatbed printing is one of the fastest growing markets as new printers, inks and media continuously appear in the market. Thanks to these new technologies, the creativity of advertisers is almost unlimited and new applications arise regularly. 'Corporate identity' and 'color-true' play a fundamental role in large format printing in visual communication as a whole... Click Here
- Silkscreen printing
- Screen-printing is a printing technique that uses a woven mesh to support an ink-blocking stencil... Click Here
- Packaging
- Package design and development are often thought of as an integral part of the new product development process. Alternatively, development of a package (or component) can be a separate process, but must be linked closely with the product to be packaged... Click Here
- Green printing
- Printing and related industries constitute one of the major sources of environmental pollution due to heavy energy and resource (materials) use. Therefore, there is a need to adopt resourceful thinking, so we all can contribute to environmental protection by adhering to greener, eco-friendly, and sustainable practices... Click Here
Media solutions
View Image- Our accreditation
- Accreditation with CoreXalance: The CoreXalance Accreditation is an endorsement that the Advertising Practitioner has been vetted, supplied adequate security to Media Credit Co-ordinators (MCC); of which CoreXalance is a sole agent, and is monitored monthly and annually to ensure sustainability. Being accredited means the company has the ability to get the ads of their clients into the desired medium because they are in good standing with their suppliers.... Click Here
- Media
- Definition: The public means for distribution of an advertising message. The most common media include newspapers, magazines, radio, television, direct mail and computer bulletin boards. Other media vehicles are billboards, electronic banners, washroom posters, street pole advertising, etc... Click Here
- Community media
- South Africa is a nation of diversity, with over 50-million people and a wide variety of cultures, languages and religious beliefs... Click Here
- Electronic media
- Definition: Electronic Media is information or data that is created, distributed and accessed using a form of electronics, electromechanical energy or any equipment used in electronic communications. On a day-to-day basis our access to Electronic Media is our television, radio, computer, cell phones and other devices transporting information to and from us by means of electronic involvement... Click Here
- Outdoor media
- Definition: Essentially any type of advertising that reaches the consumer while he or she is outside the home is considered to be outdoor advertising, unlike broadcast, print, and Internet advertising. It is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative... Click Here
- Cinema advertising
- Used as part of an integrated marketing campaign, where print, radio, television and other mediums are used in conjunction with each other, cinema can double or triple the impact of a campaign. Cinema provides a 360-degree marketing environment that is uncluttered and finds the consumer in a relaxed and receptive frame of mind, perfect to get your message across... Click Here
