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Glossary
Aardvark

Aardvark is a South African search engine with an extensive database of African sites

Acetate

A thin flexible sheet of transparent plastic used to make overlays

Advertisements

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled

Advertising

The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media and the business of designing and writing advertisements. Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled

Advertising Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients

Advertising Strategies

In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertising strategies promote publicity, public relations, personal selling, sales promotion, etc. We develop advertising strategies that are in line within your company's marketing strategy objectives

Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients

Ananzi

The Ananzi Search Engine aims to be the best South African search engine on the internet. Ananzi is devoted to South African web sites

Animation

Animation is the rapid display of a sequence of 2-D or 3-D artwork in order to create an illusion of movement. We will source an expert in animation to suit your specific needs

Anti-Virus Scanning

Antivirus software consists of computer programs that attempt to identify, thwart and eliminate computer viruses and other malicious software (malware). Antivirus software typically uses two different techniques to accomplish this: examining (scanning) files to look for known viruses matching definitions in a virus dictionary and/or identifying suspicious behavior from any computer program which might indicate infection. Such analysis may include data captures, port monitoring and other methods

Art Direction

The art director is mostly responsible for the visual look and feel of the creative product.  They typically work in tandem with copywriters, designers, photographers, etc.

Artwork

A process which follows the initial design stage which makes rough ideas into a print-ready form

Audio Visual Production

From scripting, story boarding, video shoots, editing, to final showing, etc 

Back-ups

Back-ups refers to making copies of data so that these additional copies may be used to restore the original after a data loss event occured. We make daily & weekly incremental back-ups of all the data on our servers

Billboards

A billboard is a large outdoor advertising structure, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers

Binding

Process of fastening papers together

Bleed

Bleed refers to printing that extends beyond the trim edge of a sheet or page. A bleed may occur at the head, front, foot and/or gutter of a page

Bond Paper

A grade of paper suited for letterheads, business form, etc.

Brand Development

Brand development is a systematic and iterative process for building and strengthening brands. 

Brand Development & Management

Brand development is a systematic and iterative process for building and strengthening brands.
Brand management is the application of marketing techniques to a specific product, product line, or brand.
We can develop the brand name, term, symbol or design or any combination of these and create clear specifications of use

Brand Management

Brand management is the application of marketing techniques to a specific product, product line, or brand

Broadcasting

Broadcasting is the distribution of audio and/or video signals (programs) to a number of recipients ("listeners" or "viewers") that belong to a large group. This group may be the public in general, or a relatively large audience within the public. Thus, an Internet channel may distribute text or music world-wide, while a public address system in (for example) a workplace may broadcast very limited ad hoc soundbites to a small population within its range

Brochures

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, products, services, etc. They are usually succinct in language and eye-catching in design

Bulletin Boards

A bulletin board (or notice board) is a place where people can leave public messages, for example, to advertise things to buy or sell, announce events, or provide information

Calendars

A calendar is a physical device (often paper) (for example, a desktop calendar or wall almanac); one sheet can show a single day, a week, a month, or a year. It can also be in electronic format, for example online calendars allowing you to share calendar events, etc. with other web users.

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