Packaging


Package design and development are often thought of as an integral part of the new product development process. Alternatively, development of a package (or component) can be a separate process, but must be linked closely with the product to be packaged.

Package design starts with the identification of all the requirements: structural design, marketing, shelf life, quality assurance, logistics, legal, regulatory, graphic design, end-use, environmental, etc. The design criteria, performance (specified by package testing), completion time targets, resources, and cost constraints need to be established and agreed upon.

As what the marketing experts repeatedly preach, product packaging should be given enough time and consideration. This is not an easy process that you should take lightly, because product success in the market lies on it. It entails several factors to consider, which includes the following:

| Shelf visibility | Environmental and legal considerations | Distributors | Added value for instance, if you use an environmentally-friendly material | Labels | Cost |

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