Community Media


South Africa is a nation of diversity, with over 50-million people and a wide variety of cultures, languages and religious beliefs.

According to the mid-2011 estimates from Statistics South Africa, the country's population stands at 50.5-million, up from the census 2001 count of 44.8-million.

Africans are in the majority, making up 79.5% of the population, while white people and coloured people each make up 9.0% and the Indian/Asian population 2.5%.

Read more: http://www.southafrica.info/about/people/population.htm

It is important to acknowledge this diversity because there are various means by which you can reach the variety of different cultures, for instances urban newspapers, community radio, vehicle branding (buses / taxis), outdoor media and many more.

Targeted media insures that your message reach the right audience in a language they can understand.

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