Outdoor Media


Definition:
Essentially any type of advertising that reaches the consumer while he or she is outside the home is considered to be outdoor advertising, unlike broadcast, print, and Internet advertising. It is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). Outdoor advertising formats fall into four main categories: billboards, street furniture, transit, and alternative.

Billboard advertising is a traditional outdoor advertising format, but there has been significant growth in digital out of home advertising.

Bus shelters, dustbins, mall kiosks and telephone booth advertising are some examples of street furniture. This form of outdoor advertising is mainly seen in urban centers and provides benefits to communities.

Transit advertising is typically advertising placed on anything that moves, such as buses, truck / vehicle sides, and taxis, but also includes fixed static and electronic advertising at train and bus stations and platforms. Airport advertising, which helps businesses address an audience while traveling, is also included in this category.

Non-digital out-of-home refers to other types of media and examples are:
| Airship Advertising | Bulletin billboards | Car park advertising | Lamppost banner advertising |
Mobile billboards | Street Pole Posters | Wallscapes | Skywriting | Inflatables |

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