Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


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Glossary

P

Packaging

Packaging is the enclosing of a physical object, typically a product that requires protection from tampering

Pamphlet

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, products, services, etc. They are usually succinct in language and eye-catching in design

Perfect Bind

To bind sheets that have been ground at the spine and are held to the cover by glue rather than sewn to the cover. This method of binding is used primarily for paperback books

Photography

Photography is the process of making pictures by means of the action of capturing light on a film. Utilising our existing database of photographers, we will source the appropriate one for your requirements

Physical Security

Physical access to the Data Centers is controlled with Biometric Access, security guards and CCTV cameras 

Plate

A metal sheet with a specially coated "emulsion" on its surface which when exposed through a film mask or by CTP process will produce an image. When the plate is loaded onto the printing press, it then reproduces this image using inks onto the paper

Point

A measurement for the size of type, distance between lines and thickness of rules. One point equals one seventysecond of an inch or 0.3515mm

Postcards

A postcard is typically a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope and at a lower rate than a letter

Posters

A poster is any large piece of printed paper which hangs from a wall or other such surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey information

Power Management

Uninterrupted Power Supplies (UPS) and a backup diesel generator to support the external power feeds, ensuring a constant power supply to our web server in the event of power outages 

PR

Public Relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image. We can assist in fostering positive relationships between companies and their publics

Printing Coordination

Printing is a process for production of texts and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process. We outsource all printing to our large network of sub contractors with whom we have longstanding relationships

Process Colour

The colours (inks) used for four-colour process printing: cyan, magenta, yellow and black (CMYK)

Product placement

Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange

Production Coordination

At the clients request, we will coordinate and manage the production of any advertising vehicle selected 

Programming

Programming or coding is the process of writing, testing, and maintaining the source code of computer programs or web sites.  We are able to program in the following languages: PHP, HTML, DHTML, JavaScript, Ajax, SQL, Access, Flash, and more

Project Management

Project management is the discipline of organizing and managing resources in such a way that these resources deliver all the work required to complete a project within defined scope, time, and cost constraints.

Proof

A representation or test sheet printed for customer inspection to reveal errors or flaws, predict results on press and record how a printing job is intended to appear when finished. Errors to be corrected prior to mass printing

Public Relations

Public Relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image. We can assist in fostering positive relationships between companies and their publics 

Publicity

Publicity is the deliberate attempt to manage the public's perception of a subject



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