Glossary M- Magazines
A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers
- Magenta
One of the four process colours, also known as red - Maintenance
Clients can maintain their web site from anywhere in the world by using our custom developed content management systems - Make-ready
The work associated with the set-up of printing equipment before running a job - Marketing Strategies
A marketing strategy is a process that can allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. We develop marketing strategies that are in line within your company's overall business objectives
- Mass media
Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience
- Matt
A non glossy finish - Media
Media is the public means for distribution of an advertising message. We will perform all phases of media buying, planning, placement, and posting functions and are accredited by the MCC
- Media Planning and Placement
Media planning is used to define how an advertising budget will be spent or how a set of media objectives should be reached. We are an accredited agency with the MCC and can assist with your entire media planning and buying (placement) process
- Micrometer
Instrument used for measuring the thickness of paper - Mock-up
A dummy made to resemble the final printed product which uses the proposed grade, weight, finish and colour of paper - Movies
Movies are produced by recording actual people and objects with cameras, or by creating images using animation techniques or special effects
- Multimedia
By using a combination of film, video, music, still photographs, text or illustrations, we can address your multimedia needs
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