Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary

M

Magazines

A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers

Magenta

One of the four process colours, also known as red

Maintenance

Clients can maintain their web site from anywhere in the world by using our custom developed content management systems 

Make-ready

The work associated with the set-up of printing equipment before running a job

Marketing Strategies

A marketing strategy is a process that can allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. We develop marketing strategies that are in line within your company's overall business objectives

Mass media

Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience

Matt

A non glossy finish

Media

Media is the public means for distribution of an advertising message. We will perform all phases of media buying, planning, placement, and posting functions and are accredited by the MCC

Media Planning and Placement

Media planning is used to define how an advertising budget will be spent or how a set of media objectives should be reached. We are an accredited agency with the MCC and can assist with your entire media planning and buying (placement) process

Micrometer

Instrument used for measuring the thickness of paper

Mock-up

A dummy made to resemble the final printed product which uses the proposed grade, weight, finish and colour of paper

Movies

Movies are produced by recording actual people and objects with cameras, or by creating images using animation techniques or special effects

Multimedia

By using a combination of film, video, music, still photographs, text or illustrations, we can address your multimedia needs 



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