Glossary D- Database Development
Content Management Systems, Loyalty clubs, etc - Deboss
Image pressed into paper so it lies below the surface - Desktop Publishing
The term "desktop publishing" is commonly used to describe page layout skills. However, the skills are not limited to paper and books. The same skills are often used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs, and outdoor signs
- Diaries
A diary is a small book/binder usually containing a calendar, address book, and ruled pages in which one may record notes
- Die-cutting
Process of using sharp metal rules on a wooden block to cut out specialised shapes such as pocket folders or unusual shaped flyers, etc. - Digital Proofing
Part of the production process is supplying clients with proofs, printed or digital via e-mail - Direct mail
Direct mail is a discipline within marketing that involves contacting individual customers' (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships
- Direct marketing
Direct marketing is a discipline within marketing that involves contacting individual customers' (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships
- Domain name registration
We will register and host your domain name on your behalf and ensure that renewal will take place annually
- DPI
Dots-per-inch is the measure of resolution or quality of input devices such as scanners, display devices such as monitors and output devices such as laser printers. The more dots per inch, the higher the quality will be, but the larger the file size, the slower it will process
- Drilling
Drilling of holes in product which will allow insertion over rings or posts in a binder of some sort - DTP
The term "desktop publishing" is commonly used to describe page layout skills. However, the skills are not limited to paper and books. The same skills are often used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs, and outdoor signs
- Dummy
A mock-up made to resemble the final printed product which uses the proposed grade, weight, finish and colour of paper - Duotone
A method of enhancing a mono image using two colours
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