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Catgraphics telephone numbers have changed to
011 781 3953 and 011 781 3956 and
the fax number changed to
011 886 9853
as from 19 September 2011.
Please update your records accordingly.
Graphic Design, Advertising, Communication, Brand Development, Media Buying, Website Development and Hosting
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Glossary C- Calendars
A calendar is a physical device (often paper) (for example, a desktop calendar or wall almanac); one sheet can show a single day, a week, a month, or a year. It can also be in electronic format, for example online calendars allowing you to share calendar events, etc. with other web users.
- Cards
A greeting card is an illustrated, folded card featuring a friendly with or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to express thanks or other care - Case bound
A hardcover book made with stiff outer covers. Cases are usually covered with cloth, vinyl or leather - Chromolin
A fast proofing system which uses powder as opposed to ink - Clipart
Graphics saved in ready-to-use computer files. These are normally vector illustrations and not photographic images - CMYK
CMYK is the general abbreviation for cyan, magenta, yellow and key (black), the four process colours, which combined together in varying proportions can be made to produce the full colour spectrum
- Collating
Gathering together sheets of paper from a book, magazine or brochure and placing them into the correct order - Colour separation
Process by which a continuous tone colour image is seperated into the four process colours (CMYK) for print production - Communication
Communication is the process of sharing information. The effective use of systems, Media and words to convey ideas or information to the correct target market
- Concertina fold
A method of folding in which each fold opens in the opposite direction to its neighbour, giving a concertina or pleated effect - Confidentiality
Catgraphics is committed to protecting the privacy of its customers. It recognises its obligation to respect and protect the confidentiality of personal, business and financial information
- Copywriting and Editing
Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media. Editing is the process of preparing language, images, or sound for presentation through correction, condensation, organization, and other modifications. We can source a specialist writer in your specific field to assist in writing and editing copy
- Corporate Identities
The corporate identity is the 'persona of a company', and communicates the physical and behavioral image of a brand. We create identities for clients that fit the image they stand for, taking into consideration the influence of changing times. It includes logo development, application thereof on stationery, detailed specifications, etc - Corporate Presentations
A presentation is the process of presenting the content of a topic to an audience. We can assist your company with announcements, seminars, awards ceremonies, presentation evenings, etc
- Crease
To mechanically press a rule into heavy paper or board to enable it to be folded without cracking - Crop
In the printing, graphic design and photography industries, cropping refers to removing unwanted areas, an unwanted subject or irrelevant detail from a photographic or illustrated image, change its aspect ratio, or to improve the overall composition - Crop marks
Lines near the margins of artwork or photos indicating where to trim, perforate or fold
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