Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary

B

Back-ups

Back-ups refers to making copies of data so that these additional copies may be used to restore the original after a data loss event occured. We make daily & weekly incremental back-ups of all the data on our servers

Billboards

A billboard is a large outdoor advertising structure, found in places with high traffic such as cities, roads, motorways and highways. Billboards show large advertisements aimed at passing pedestrians and drivers

Binding

Process of fastening papers together

Bleed

Bleed refers to printing that extends beyond the trim edge of a sheet or page. A bleed may occur at the head, front, foot and/or gutter of a page

Bond Paper

A grade of paper suited for letterheads, business form, etc.

Brand Development

Brand development is a systematic and iterative process for building and strengthening brands. 

Brand Development & Management

Brand development is a systematic and iterative process for building and strengthening brands.
Brand management is the application of marketing techniques to a specific product, product line, or brand.
We can develop the brand name, term, symbol or design or any combination of these and create clear specifications of use

Brand Management

Brand management is the application of marketing techniques to a specific product, product line, or brand

Broadcasting

Broadcasting is the distribution of audio and/or video signals (programs) to a number of recipients ("listeners" or "viewers") that belong to a large group. This group may be the public in general, or a relatively large audience within the public. Thus, an Internet channel may distribute text or music world-wide, while a public address system in (for example) a workplace may broadcast very limited ad hoc soundbites to a small population within its range

Brochures

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, products, services, etc. They are usually succinct in language and eye-catching in design

Bulletin Boards

A bulletin board (or notice board) is a place where people can leave public messages, for example, to advertise things to buy or sell, announce events, or provide information



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