Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary

A

Aardvark

Aardvark is a South African search engine with an extensive database of African sites

Acetate

A thin flexible sheet of transparent plastic used to make overlays

Advertisements

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled

Advertising

The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media and the business of designing and writing advertisements. Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled

Advertising Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients

Advertising Strategies

In advertising, different creative strategies are used in order to obtain consumer attention and provoke shoppers to purchase or use a specific product. Advertising strategies promote publicity, public relations, personal selling, sales promotion, etc. We develop advertising strategies that are in line within your company's marketing strategy objectives

Agency

An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services. An agency can also handle overall marketing and branding strategies and sales promotions for its clients

Ananzi

The Ananzi Search Engine aims to be the best South African search engine on the internet. Ananzi is devoted to South African web sites

Animation

Animation is the rapid display of a sequence of 2-D or 3-D artwork in order to create an illusion of movement. We will source an expert in animation to suit your specific needs

Anti-Virus Scanning

Antivirus software consists of computer programs that attempt to identify, thwart and eliminate computer viruses and other malicious software (malware). Antivirus software typically uses two different techniques to accomplish this: examining (scanning) files to look for known viruses matching definitions in a virus dictionary and/or identifying suspicious behavior from any computer program which might indicate infection. Such analysis may include data captures, port monitoring and other methods

Art Direction

The art director is mostly responsible for the visual look and feel of the creative product.  They typically work in tandem with copywriters, designers, photographers, etc.

Artwork

A process which follows the initial design stage which makes rough ideas into a print-ready form

Audio Visual Production

From scripting, story boarding, video shoots, editing, to final showing, etc 



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