Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary
Hit

A hit is actually a request made to a Web server. For example, if you go to a Web site that has six images included on the homepage, the browser must make a request to the server for the six images and one extra for the HTML part of the site. Then, once all of those requests are made, seven hits are actually recorded, instead of just six.

Hosting

Internet hosting is a service that runs Internet servers, allowing organizations and individuals to serve content to the Internet.
We provide our clients with a one-stop Internet solution, domain name registration and administration. We host at our Data Centre in Johannesburg and offer a secure, high speed network, in a temperature controlled environment, with UPS power management, fire protection, daily & weekly back ups, virus protection and support

Imposition

The arrangement of pages on mechanicals or flat sheets so they will appear in proper sequence after press sheets are folded and bound

In-house DTP and Design Facilities

From copy and pictures supplied to scan, typeset, make-up, proof and prepare finished art 

Internet

The Internet is the worldwide, publicly accessible network of interconnected computer networks, linked by copper wires, fiber-optic cables, wireless connections, etc. that transmit data by packet switching using the standard Internet Protocol

Ivory Board

A smooth high white board used mainly for printing business cards.

JPEG

JPEG (pronounced JAY-peg]) is a commonly used method of compression for photographic images. The name JPEG stands for Joint Photographic Experts Group, the name of the committee that created the standard.

Justified

Text which is layed out flush to both the left and right margins.

Kerning

The adjustment of spacing between certain letter pairs, e.g. A and V to obtain a more pleasing appearance

Kiss-cut

To die-cut but not all the way through the paper; commonly used for peel off stickers

Labelling

Labelling refers to any written or graphic communications on the packaging or on a separate but associated label

Labels

A label is any kind of tag attached with adhesive to something so as to identify the object or its contents. Labels come in many forms and can be differentiated by the type of base material, called stock, that they are printed on, and by the adhesive type that they use. The most common type is made with a paper stock and a colloquial term for it is a sticker

Lamination / Encapsulation

We laminate or encapsulate on request to ensure a stronger more durable product. This refers to sandwiching or covering something between layers of plastic and sealing them with heat and/or pressure. This is usually done using a thin film coating which is applied to the paper or board to give a more glossy or matt appearance

Laser Printing

A laser printer is a common type of computer printer that rapidly produces high quality text and graphics on plain paper. We have the ability to produce high quality in-house digital printing of posters, leaflets and other items in small quantities

Leaflets

A leaflet is an unbound booklet (that is, without a hard cover or binding). It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths

Linux

Linux refers to any Unix-like computer operating system that uses the Linux kernel. Initially developed and used primarily by individual enthusiasts on personal computers, Linux has since gained the support of corporations such as IBM, Sun Microsystems and Hewlett-Packard, and has risen to prominence as an operating system for servers

Lithographic Printing

A printing process based on the principle of the natural aversion of water to grease. The areas to be printed receive and transfer ink to the paper, the non-printing areas are treated with water to repel the ink

Magazines

A magazine is a periodical publication containing a variety of articles, generally financed by advertising, purchased by readers

Magenta

One of the four process colours, also known as red

Maintenance

Clients can maintain their web site from anywhere in the world by using our custom developed content management systems 

Make-ready

The work associated with the set-up of printing equipment before running a job

Marketing Strategies

A marketing strategy is a process that can allow an organization to concentrate its resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. We develop marketing strategies that are in line within your company's overall business objectives

Mass media

Mass media is a term used to denote, as a class, that section of the media specifically conceived and designed to reach a very large audience

Matt

A non glossy finish

Media

Media is the public means for distribution of an advertising message. We will perform all phases of media buying, planning, placement, and posting functions and are accredited by the MCC

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