Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary
Cards

A greeting card is an illustrated, folded card featuring a friendly with or other sentiment. Although greeting cards are usually given on special occasions such as birthdays, Christmas or other holidays, they are also sent to express thanks or other care

Case bound

A hardcover book made with stiff outer covers. Cases are usually covered with cloth, vinyl or leather

Chromolin

A fast proofing system which uses powder as opposed to ink

Clipart

Graphics saved in ready-to-use computer files. These are normally vector illustrations and not photographic images

CMYK

CMYK is the general abbreviation for cyan, magenta, yellow and key (black), the four process colours, which combined together in varying proportions can be made to produce the full colour spectrum

Collating

Gathering together sheets of paper from a book, magazine or brochure and placing them into the correct order

Colour separation

Process by which a continuous tone colour image is seperated into the four process colours (CMYK) for print production

Communication

Communication is the process of sharing information. The effective use of systems, Media and words to convey ideas or information to the correct target market

Concertina fold

A method of folding in which each fold opens in the opposite direction to its neighbour, giving a concertina or pleated effect

Confidentiality

Catgraphics is committed to protecting the privacy of its customers. It recognises its obligation to respect and protect the confidentiality of personal, business and financial information

Copywriting and Editing

Copywriting is the process of writing the words that promote a person, business, opinion, or idea. It may be used as plain text, as a radio or television advertisement, or in a variety of other media.
Editing is the process of preparing language, images, or sound for presentation through correction, condensation, organization, and other modifications.
We can source a specialist writer in your specific field to assist in writing and editing copy

Corporate Identities

The corporate identity is the 'persona of a company', and communicates the physical and behavioral image of a brand. We create identities for clients that fit the image they stand for, taking into consideration the influence of changing times. It includes logo development, application thereof on stationery, detailed specifications, etc 

Corporate Presentations

A presentation is the process of presenting the content of a topic to an audience. We can assist your company with announcements, seminars, awards ceremonies, presentation evenings, etc

Crease

To mechanically press a rule into heavy paper or board to enable it to be folded without cracking

Crop

In the printing, graphic design and photography industries, cropping refers to removing unwanted areas, an unwanted subject or irrelevant detail from a photographic or illustrated image, change its aspect ratio, or to improve the overall composition

Crop marks

Lines near the margins of artwork or photos indicating where to trim, perforate or fold

Database Development

Content Management Systems, Loyalty clubs, etc 

Deboss

Image pressed into paper so it lies below the surface

Desktop Publishing

The term "desktop publishing" is commonly used to describe page layout skills. However, the skills are not limited to paper and books. The same skills are often used to create graphics for point of sale displays, promotional items, trade show exhibits, retail package designs, and outdoor signs

Diaries

A diary is a small book/binder usually containing a calendar, address book, and ruled pages in which one may record notes

Die-cutting

Process of using sharp metal rules on a wooden block to cut out specialised shapes such as pocket folders or unusual shaped flyers, etc.

Digital Proofing

Part of the production process is supplying clients with proofs, printed or digital via e-mail 

Direct mail

Direct mail is a discipline within marketing that involves contacting individual customers' (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships

Direct marketing

Direct marketing is a discipline within marketing that involves contacting individual customers' (business-to-business or consumer) directly and obtaining their responses and transactions for the purpose of developing and prolonging mutually profitable customer relationships

Domain name registration

We will register and host your domain name on your behalf and ensure that renewal will take place annually

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