Catgraphics telephone numbers have changed to

011 781 3953 and 011 781 3956 and

the fax number changed to

011 886 9853

as from 19 September 2011.

Please update your records accordingly.


Graphic Design, Advertising, Communication, Brand Development,
Media Buying, Website Development and Hosting
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Glossary
Media Planning and Placement

Media planning is used to define how an advertising budget will be spent or how a set of media objectives should be reached. We are an accredited agency with the MCC and can assist with your entire media planning and buying (placement) process

Micrometer

Instrument used for measuring the thickness of paper

Mock-up

A dummy made to resemble the final printed product which uses the proposed grade, weight, finish and colour of paper

Movies

Movies are produced by recording actual people and objects with cameras, or by creating images using animation techniques or special effects

Multimedia

By using a combination of film, video, music, still photographs, text or illustrations, we can address your multimedia needs 

Newsletters

A newsletter is a regularly distributed publication generally about one main topic that is of interest to its subscribers. Many newsletters are published by clubs, societies, associations, and businesses, especially companies, to provide information of interest to their members or employees

Newspapers

A newspaper is a publication containing news, information and advertising, usually printed on low-cost paper called newsprint. It may be general or special interest, most often published daily or weekly

Orders

An order, in business, is a stated intention, either verbal or in writing, to engage in a commercial transaction

Origination

A term used to describe all of the processes which prepare a job for the printing stage

Packaging

Packaging is the enclosing of a physical object, typically a product that requires protection from tampering

Pamphlet

A brochure or pamphlet is a paper advertisement. Brochures may advertise locations, events, products, services, etc. They are usually succinct in language and eye-catching in design

Perfect Bind

To bind sheets that have been ground at the spine and are held to the cover by glue rather than sewn to the cover. This method of binding is used primarily for paperback books

Photography

Photography is the process of making pictures by means of the action of capturing light on a film. Utilising our existing database of photographers, we will source the appropriate one for your requirements

Physical Security

Physical access to the Data Centers is controlled with Biometric Access, security guards and CCTV cameras 

Plate

A metal sheet with a specially coated "emulsion" on its surface which when exposed through a film mask or by CTP process will produce an image. When the plate is loaded onto the printing press, it then reproduces this image using inks onto the paper

Point

A measurement for the size of type, distance between lines and thickness of rules. One point equals one seventysecond of an inch or 0.3515mm

Postcards

A postcard is typically a rectangular piece of thick paper or thin cardboard intended for writing and mailing without an envelope and at a lower rate than a letter

Posters

A poster is any large piece of printed paper which hangs from a wall or other such surface. Typically posters include both textual and graphic elements, although a poster may be either wholly graphical or wholly textual. Posters are designed to be both eye-catching and convey information

Power Management

Uninterrupted Power Supplies (UPS) and a backup diesel generator to support the external power feeds, ensuring a constant power supply to our web server in the event of power outages 

PR

Public Relations is the art and science of managing communication between an organization and its key public constituents to build, manage, and sustain its positive image. We can assist in fostering positive relationships between companies and their publics

Printing Coordination

Printing is a process for production of texts and images, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process. We outsource all printing to our large network of sub contractors with whom we have longstanding relationships

Process Colour

The colours (inks) used for four-colour process printing: cyan, magenta, yellow and black (CMYK)

Product placement

Product placement (PPL) is a promotional tactic used by marketers in which a real commercial product is used in fictional or non-fictional media, and the presence of the product is a result of an economic exchange

Production Coordination

At the clients request, we will coordinate and manage the production of any advertising vehicle selected 

Programming

Programming or coding is the process of writing, testing, and maintaining the source code of computer programs or web sites.  We are able to program in the following languages: PHP, HTML, DHTML, JavaScript, Ajax, SQL, Access, Flash, and more

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